Alyssa Drury says, “Content marketing is becoming more integral to organizational success every day.

Fully 88% of B2B marketers report that their organizations are using content marketing, and 76% plan to create more content than they did last year, but only 30% consider their content marketing effective, according to the 2016 B2B Content Marketing Benchmarks, Budgets and Trends report from MarketingProfs and Content Marketing Institute.

In short, content marketing is a high priority for many marketing organizations, but most are struggling with the strategies, processes, and technologies that help them succeed.

Content marketing—and the construction of a concerted strategy around it—is only going to get more advanced as 2016 progresses, leaving content strategy leaders with much room to grow and excel”.

A Content Strategy Leader’s Road Map for Success in 2016 (and Beyond)

MarketingProfs

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