Christian Sculthorp says, “Did you know that only one-seventh of the world’s population speaks English? And only about 340 million speak it as their first language (source: Ethnologue). That leaves more than six billion people who won’t get the message if you have the English-only mindset.

If you sell a product or service that’s available worldwide, localizing your content online can be a massive opportunity, especially if your website is close to maxing out its current SEO potential. SaaS is a good example of an industry that can benefit from this; they can serve customers around the world at no extra cost.

Well-known online marketer Neil Patel claims to have increased his traffic by 47 percent by translating his blog into multiple languages. When you think about how big the world market is, those kinds of results aren’t unreasonable to expect.

For the purpose of this article, I’m talking about going international for SEO, but the same opportunity applies across paid search and social media”.

Global SEO: A huge opportunity + 5 tips for success

Marketing Land

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