George Stenitzer says, “The arc of your buyer’s journey is like the arc of a story. Each buyer, each story is unique. There is no one-size-fits-all model of the journey.

But that doesn’t mean you shouldn’t use buyer journey models to optimize your content marketing. The right model for your buyer’s journey adds tremendous clarity and insight to your content marketing strategy.

You can visualize your audience, where they are in the process, what information they might need at that time, and which information advances them to the next level. That means you can deliver relevant content to your prospects when they want it, the way they want it – and isn’t that what every content marketer strives to do?”.

Sharpen Your Content Marketing: 4 Ways to Model the Buyer’s Journey

Content Marketing Institute

Sharing is caring