‘Social Quarterly Report Q2: The five video trends to watch’ – Econsultancy
Nikki Gilliland says, “Predicted to be one of the key content marketing trends of 2016, it is clear that video is here to stay.
In fact, with Cisco predicting that 80% of all internet traffic will stem from video by 2019, it looks set to take over.
From YouTube collaborations to sponsored Snapchats, there are many opportunities for brands to utilise this innovative medium.
Taken from our most recent Social Quarterly 2016, here are some of the biggest visual trends for social this year.
1. Now gone in 60 seconds
Instagram is no longer reserved for the #nofilter humble brag.
The platform has long supported videos as well as photos, but up until recently there was a restriction of just 15 seconds.
With the recent increase to 60 seconds, Instagram has now expanded the potential for video marketing on its channel”.
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