‘The 7 deadly sins of content marketers’ – Marketing Land
Trond Lyngbø says, “Content marketing has become a popular online marketing tactic over the last few years, with many businesses incorporating it into their larger digital marketing strategy. Unfortunately, content marketing and search engine optimization (SEO) aren’t always integrated well — or at all — within an organization.
Content creation strategies should be based on a thorough SEO analysis, including advanced keyword research. Without SEO, content marketing efforts can’t reach their full potential with regard to online visibility. Even content that is well-written, attractively presented and expensive to create will underperform without careful preparatory research.
Following are seven common mistakes businesses make by not integrating SEO (and other digital marketing disciplines) into their content strategy.
1. Not doing proper keyword research
Some content marketers imagine keyword research is only about keywords and search volumes. But it’s much more”.
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