Jeff Rajeck says, “There are an overwhelming amount of tips and tricks to help you become a better online copywriter.

To help you organise these tips into a useful ‘writers toolbox’, we have covered two high-level best practices in previous posts:

1. Use short words, short sentences, and signpost your writing. (link)
2. Outline for your audience, write for yourself. (link)

If you follow these rules, your writing will be easy-to-read, clear, and coherent.

Your writing will also be well-structured yet capture some of your unique, personal voice which keeps readers interested. Additionally, you won’t lose your easily-distracted online audience”.

A collection of useful tips for online copywriting that works

MOZ

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