Devendra Hardawar says, “Amazon has spent the past few years emulating Netflix with its many streaming video offerings. Now with Amazon Video Direct (AVD), it’s taking a cue from Vimeo and YouTube by making it easier than ever to get your videos streaming, and most importantly, get you paid.

You’ll be able to upload your own videos and choose exactly how you want people to access them with AVD. You could, for example, make them available to all Amazon Prime viewers, or just go the typical video on demand rental and purchase route. Alternatively, you can also make it open to all Amazon members with ad support, or create a whole channel available via subscription through Amazon’s Streaming Partners Program.

While Vimeo has carved a niche out for itself as a hub for independent video makers, Amazon has a major advantage in terms of reach and device support. The company also promises detailed metrics for seeing how your content is doing, including “minutes a title was streamed”.

Amazon Announces a Simple Way to Put Your Videos on its Platform

Entrepreneur

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