Tim Peterson says, “Ads on Facebook are about to get even more reflective of what you did on a brand’s site or app.

Two and a half years after Facebook started letting brands retarget people who visited their sites and mobile apps, the company is going to let them retarget people based on specific things they did on a brand’s site or app, such as how much time or money they spent.

The expansion of Facebook’s website custom audiences ad targeting option is supposed to make it easier for brands to get in front of the most valuable members of their sites’ and apps’ audiences. “One of the challenges that marketers have is they’re seeing a lot of traffic to their websites and apps, but not all people are the same who come to their websites and apps,” said Maz Sharafi, director of monetization product marketing at Facebook”.

Facebook now lets brands target ads based on how much time, money you spent on their sites, apps

Marketing Land

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