‘Four great examples of marketing to millennials’ – Econsultancy
Nikki Gilliland says, “Millennials, Generation Y, or young adults.
Whatever the label, people roughly born between the years 1980 to 2000 are now said to be the most valuable demographic of all.
The question is – if millennials are the market to target, how exactly should brands be talking to them?
(Top tip: definitely not by shoe-horning in some slang.)
From daily vlogs to daredevil stunts, and with such a wealth of content marketing possibilities, let’s take a look at the brands who have best captured the millennial’s (increasingly short-spanning) attention.
1. Airbnb – Creating content with substance
Millennials aren’t interested in the hard sell. Young adults crave content that has an inherent purpose, other than being a vehicle for the product itself”.
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