Winston Burton says, “Many SEOs these days are focused on content marketing. This involves building out high-quality content optimized for searcher intent, then amplifying that content through social to capture end users in their moment of need.

But what are the right steps to prioritize and amplify content? Read on.

SEO content prioritization & creation

At one point in SEO, all we talked about was being “relevant” in order to rank. However, modern SEO is about being both relevant and useful; content that achieves this is exactly what Google is looking for.

You can prioritize based on intent, striking distance, search volume and (if you have them) conversion metrics. I recommend that you remove branded keywords and low search volume keywords to get a more accurate picture”.

How to effectively prioritize and amplify SEO content

Marketing Land

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