‘Make It Pop: Branding Essentials for the Digital Age’ – Business.com
Mary C. Long says, “You have to brand yourself. And digital branding has simultaneously made branding much easier and much more complicated.
Logically, that sounds impossible, but for any small business or entrepreneur understanding the struggle is real.
There are so many tools, resources, and ways to make your mark, not to mention conflicting expert advice, that it’s hard to know where to start.
But if digital media has changed the “how” of branding, the fundamentals remain the same. Branding has to be relevant, personable, and most of all, memorable.
Be Clear and Relevant
The first step to creating and maintaining a successful brand, whether you’re a large firm or an individual consultant is to figure out what you really do best and who wants you”.
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