Nikki Gilliland says, “Our new Marketing Budgets Report 2016 revealed some interesting facts about how company budgets are being spent.

One of the biggest trends highlighted was a continuing desire to provide a valuable and cohesive customer experience, rather than one-off or standalone campaigns.

With 73% of digital marketers agreeing that this will be the biggest priority in future, how exactly can it be implemented?

Let’s take a look at some of the easiest ways to give the customer consistency across all channels.

1. Mobile

The phrase ‘mobile-first’ is nothing new, but with more consumers using their smartphones for multiple purposes, delivering a consistent experience is more important than ever before.

From tweeting brands and browsing, to purchasing and reviewing products – it can all be done from the same smartphone”.

Marketers continue to focus on CX ahead of one-off campaigns: stats

MOZ

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