‘3 Marketing Myths About LinkedIn You Should Ignore’ – Entrepreneur
Josh Turner says, “Newcomers to the networking platform LinkedIn make every mistake in the book. But they can sidestep their spammy promotional ways — if they can banish certain misconceptions from their minds.
Consider for instance the question of why 76 percent of CEOs check LinkedIn daily. Trust me, it’s not for the viral Dilbert memes.
In reality, LinkedIn remains simply the best place to build relationships and make sales. Half of all users are likely to buy from a company they engage with on the platform, and 80 percent agree that company connections provide opportunities to enhance professional decision-making. Even better, LinkedIn members have nearly twice the buying power of Facebook users. But many small business owners and startup CEOs face just one problem with the platform: They’re using it wrong.
Linking up with the best prospects
Startups have to be scrappy with marketing and push-marketing activities that lead to direct returns, not just brand awareness. Having worked with and surveyed thousands of small business owners and startups, I’ve found that their biggest marketing struggle is reaching potential customers, which is where LinkedIn shines if used correctly”.
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