Winston Burton says, “I recently attended a search conference and had the opportunity to converse with attendees from a wide range of fields, with varying SEO backgrounds and experiences. After many interesting and engaging conversations, a common takeaway stood out to me:

People are hung up on technical SEO metrics.

I remember multiple questions like, “What’s your minimum threshold for Trust Flow?” or, “Okay, you get relevant links, but what is the average Domain Authority?”

I shared my observation with our sales team when I returned, and they confirmed this was a common theme among their contacts. It seems my peers in the SEO industry have noticed this trend as well”.

Beyond authority: guiding metrics for lasting links

Marketing Land

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