‘Content is king, but for brands, there’s too much of it’ – Econsultancy
Patricio Robles says, “The world is awash in content.
As recently detailed by Wired’s David Pierce, Instagram’s photo cache grows by 80m each day.
YouTube sees 400 hours of video uploaded every minute, and more than 250,000 status updates are posted to Facebook in the same span.
Obviously, as Pierce points out, “You could never read and see everything online. Not in 100 lifetimes. Not even if you never ate or peed or worked again.”
That’s a blessing and a curse for individuals, but increasingly, it’s a thorn in the side of brands.
Brands become content creators
Thanks to the rise of ad blockers and generally skeptical consumers, more and more brands are becoming content creators.
Starbucks, for example, isn’t just a coffee chain. It’s a storyteller, and not a bad one at that”.
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