‘Here’s what Amazon wants to accomplish with its new Video Direct service’ – Marketing Land

Barry Levine says, “Amazon is now making its video service more like its general marketplace.

On Tuesday, the e-commerce giant announced a new service, called Amazon Video Direct (AVD). While it allows any video creator to upload work and receive payment in several ways, it’s clearly directed at video professionals — which it describes as “creators and storytellers” — and not at your brother’s collection of adorable video clips of your new niece.

In other words, professional video makers can now choose to sell their works on Amazon without waiting to be selected by their programming staff, just as you might sell, say, your company’s line of candy through the Amazon marketplace.

The company noted that its launch partners include Conde Nast Entertainment, HowStuffWorks, Samuel Goldwyn Films, Mashable, Machinima and Pro Guitar Lessons”.

Here’s what Amazon wants to accomplish with its new Video Direct service

Marketing Land