‘Let Customers Get to Know You With Video’ – Entrepreneur
Walter Chen says, “If you listen to the radio in the summer, you’ve probably noticed how four songs always seem to be playing on a permanent loop. It’s like listening to campaign ads in a swing state — you can’t escape. That kind of repetition is key to creating a catchy tune, and it doesn’t matter how cynical you are. When you hear a song like OMI’s “Cheerleader” played over and over and over, it’s going to get stuck in your head. Before you know it, you’ll be belting out the lyrics at karaoke.
What’s going on here is a psychological phenomenon known as the familiarity principle: we gravitate towards what we know, so the more you come into contact with something, the more you prefer it over other things. In advertising, the familiarity principle usually translates to bombarding customers with endless images of their products and logos. But relentless product placement has become so common place that not only has every square inch of available space been covered in ads, but we’re all desensitized to and enraged by them”.
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