‘Why the Future of Social Community is Omni-Social′ – ‘Convince & Convert’ Blog
Jay Baer says, “The online community pendulum is swinging back.
It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social.5
The rise of this multi-faceted approach to community was the subject of a deep, strategic Webinar I hosted recently with my good friends at Janrain (a leading provider of customer identity management and community functionality, and a Convince & Convert partner).
You can grab the slides and watch the reply of the “Omni-social: How to create community in the digital places you own AND the places you rent“ session here, and if you care at all about community, I guarantee it will be time well spent”.
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