Elizabeth Clor says, “You may be pleased with your email open rate or the number of Facebook “likes” your most recent post received, but these numbers won’t impress your CEO. In fact, sharing these metrics with your CEO may demonstrate that you are out of touch with the true needs of the business. Using vanity metrics does not position you as a strategic player, but rather as a tactical marketer lacking a vision for how marketing can truly drive growth.

Instead, deliver content marketing metrics that truly illustrate how your work is impacting the business.

1. Number of sales-accepted leads

A sales-accepted lead (SAL) is a lead that your marketing efforts generated, and that the sales team has accepted as qualified. This metric is primarily applicable to B2B marketers using content to fuel their lead-generation strategy. “Sales accepted” usually means that a salesperson was able to set up a meeting with the prospect”.

Your CEO Needs These 4 Content Marketing Metrics

Content Marketing Institute

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