’36 Authoritative Outreach Tips for Digital PR Specialists’ – MOZ
Cosette Jarrett says, “Whether you’ve been in the digital PR biz for years, or you’re a recent grad starting your first job, you stand to benefit from a few tips for building and maintaining valuable relationships with influencers at target publications.
That’s why I’ve teamed up with my digital PR team at Clearlink to compile a list of our favorite outreach tactics.
Finding an email address
1. Share prospect lists via BuzzStream
BuzzStream allows you to share prospect lists with fellow digital PR specialists to view one another’s notes on specific publications and their staff. You can use this tool to see which email templates have worked for your coworkers in the past and which contacts they’ve found that you haven’t. Knowing the history of communication between that publication and your colleagues is essential”.
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