Ann Smarty says, “It can be easy to get locked into a pattern when it comes to keywords and concepts in marketing. You find what works, and it works for awhile, so you stick to it. The problem is that it won’t work forever.

By the time you begin to see results tapering off, you have to scramble to research new ones. You end up losing ground that way, and have to make it up while establishing a new path to exploit.

Your best bet is to continuously research both keywords and concepts that are beneficial to your brand. Keeping up to date and experimenting as you go will keep your progress from ever dipping. Having the right keyword research tools and tactics will help you along the way”.

6 Keyword Research Tools and Tactics You Might Not Have Tried

Small Business Trends

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