‘Google aims to help advertisers capitalize on viral videos’ – Econsultancy
Patricio Robles says, “At its digital Newfronts event last week, Google’s YouTube announced a new ad offering that it hopes will give advertisers the ability to take advantage of viral videos.
Breakout Videos is part of Google Preferred, which launched in 2014 and gives advertisers access to inventory from YouTube’s most popular channels and content creators.
Through Preferred Breakout Videos, advertisers can now capitalize in real time on inventory belonging to content that is gaining significant traction.
As detailed on the official YouTube blog…
Pop culture moments like the Harlem Shake and Let It Go are as unexpected as they are popular. While Google Preferred gives brands access to established creator channels, our new Breakout Videos offering lets them advertise on emerging content – the hottest and fastest-rising videos on YouTube”.
Comments are closed.
