Ginny Marvin says, “Google’s announcement that it would no longer accept advertising promoting payday and high-interest loans earlier this week was followed by news from Microsoft that Bing Ads will no longer accept any ads from third-party tech support services.

The two companies said the moves were to protect consumers from “deceptive or harmful financial products” (Google), particularly “populations most vulnerable to online scams and other fraud activities” (Bing Ads).

Google has been addressing payday loan listings in its organic search results with iterations of the so-called Payday Loan algorithm since 2013. That algorithm has targeted both spammy sites and queries related to payday loans.

In its announcement this week, Google said that as of July 13, 2016, “We will no longer allow ads for loans where repayment is due within 60 days of the date of issue”.

Google and Bing each institute bans on ads in the name of consumer protection

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