‘Interactive Content: The Good, Bad, and Wicked Cool’ – CMI
Jodi Harris says, “Quick confession: I am addicted to taking BuzzFeed-style online quizzes.
Yes, I know they are designed to artificially inflate the site’s page views and engagement metrics; and I fully realize that the results will likely be vague and unsatisfying. But somehow, I don’t care. In fact, any time a company offers me an opportunity to see a bit of myself reflected in its content, I find myself more drawn to that company, and more willing to explore what else they have to offer.
Isn’t that the exact result all marketers hope for when they create content?
The increased potential for engagement is a compelling reason why marketers should consider adding interactive content – quizzes, assessments, customization tools, games, and other participative features – to their marketing arsenal. But that’s certainly not the only advantage these tech-enhanced content formats can offer”.
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