Ashley Ruppert says, “In any business, knowledge is power. What better way to increase your knowledge than studying your organization’s data? Sounds obvious enough, right?

Actually, it’s not as obvious as it seems. In fact, only 50% of marketers routinely apply data-driven marketing to individualize marketing messages and offers to enhance the customer experience.

With data-driven marketing, marketers can change the conversation at the executive table. Data gives them the ability to analyze and share actionable insights, confirming their value as a business partner.

Among the information data enables marketers to accurately deliver to executives:

– What’s working
– What’s not
– How much it costs for the results achieved”.

Marketing Video: Data-Driven Marketing for Sustainable Growth

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