Barry Levine says, “Some makers of ad blocking software pitch the idea that the Web was really meant to be a place where users voluntarily pay for content, instead of being compelled to endure ads.

Case in point: last week’s announcement of a joint project between Adblock Plus and content-funding tool Flattr, creating Flattr Plus. It sets up a user-funded pot of money that is automatically shared by participating sites, according to some to-be-defined metric of engagement and attention.

In a statement accompanying the announcement, Flattr (and Pirate Bay) co-founder Peter Sunde said that Flattr Plus is intended to “finally evolve the Web into what it was supposed to have been to begin with: a place for creators to meet their audience, and a mechanism for audiences to directly and sustainably support creators.”

There’s just one problem, according to a recently released study by mobile marketer Tune.

In the mobile world — where ad blockers have been popular because of load times and other usability issues — nearly 70 percent of users don’t want to pay anything”.

Tune study: Overwhelming number of mobile users won’t pay even $1/year for content

Marketing Land

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