‘Content Marketing is Chess, Stop Treating it Like Checkers’ – Business.com
Tyler Hakes says, “How many companies have blogs that have long been abandoned?
How many companies treat writing content like a chore; a box that just needs checked every week, rather than a valuable business tool?
How many companies gave up because content marketing simply didn’t seem to work at all?
According to a study by Content Marketing Institute, 93 percent of B2B marketers say they use content marketing. But the same study found that only 42 percent, less than half, say they are effective at content marketing.
And only 41 percent of larger organizations said they even have a documented content marketing plan.
That’s a big problem”.
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