‘Eight Ways Planning Will Make You a Better Content Marketer’ – MarketingProfs
Meg Hogan says, “As a marketer, you know the industry is a mixed bag of talent. Some marketers are creatives, others are Type A planners operating on the assumption that everything should follow a predetermined sequence.
Although all types of personalities have a role in marketing content creation and management, great marketing comes from a balance of the proverbial left and right sides of the brain.
If you’ve ever started a new job or taken on a new client and asked for brand guidelines, core messaging, or a content schedule only to be met with blank stares or to never get a response to that email, this article is for you.
Yeah, you could totally wing it blog post by blog post, tweet by tweet. But if you truly want to build brand awareness and create meaningful relationships with your readers, followers, and customers, planning is a must”.
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