‘Logic & magic: How to harness the power of language’ – Econsultancy
Nikki Gilliland says, “Susie Dent is best known for bringing a bit of class to C4’s Countdown.
Not that Rachel Riley isn’t elegant or super smart of course, but if you’re a fan of words over numbers, you’re bound to hold a place in your heart for good old Dictionary Corner.
I digress. The point is that lexicographer Susie certainly knows her stuff when it comes to words and how they work.
Yesterday, I heard her speak at the Adobe Summit where she provided unique insight into how language can be utilised for business on all levels.
Before I summarise her wisdom in a handy little list, here are the results of a poll taken by the audience during the talk”.
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