‘Three ways to deliver future-focused digital advertising’ – Marketing Land
Alex LePage says, “Despite last year’s declaration from some industry pundits that the death of digital advertising is here, we think digital advertising will survive and can even thrive.
For the industry to survive, though, we need to take a realistic look at how digital advertising hasn’t exactly kept pace with changing consumer habits and attitudes. As a result, we’ve had to face what have rightly felt like existential crises, with perhaps none drawing as straight a line between now and potential oblivion as the rise of ad blocking.
Marketers should resolve to create better experiences consumers won’t want to opt out of by executing more intelligently using the processes and tools already at our disposal. Ask yourself: Will we invest in a stale paradigm and consign ourselves to diminishing relevance over time, or will we be bold and inventive to ensure that we’re investing in the future of digital advertising?”.
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