‘Young users aren’t fans of targeted social ads: Report’ – Econsultancy
Patricio Robles says, “For marketers looking to sell their wares to millennials and their younger siblings, Gen Z, social media is an indispensable channel.
But according to a new study conducted by Harris Poll for Lithium Technologies, marketers that are using targeted social ads to reach members of these groups may be shooting themselves in the foot.
Harris Poll asked some 2,000 consumers across generations about their use of social and found that nearly three-quarters (74%) took issue with marketers targeting their social feeds.
Most worryingly, over half (56%) said they were cutting back or stopping use of social platforms because of these ads.
These numbers suggest the possibility that by pouring more money into ads that target younger users’ social feeds, marketers risk losing them”.
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