Leslie Ye says, “Business emails: Easy to send, difficult to perfect.

Professionals receive an average of 88 business-related emails a day, according to the Radicati Group’s 2015 Email Statistics Report. So how are you supposed to stand out?

Answer: your subject line. Short (40% of all emails are opened on mobile first, where only four to seven words are visible) and to the point, they either act as a tantalizing teaser or a reason to send your email straight to the trash folder.
Get HubSpot’s free CRM here to start sending customized sales follow-up emails.

Just because you’ve already gotten your prospect to open and respond to your first email doesn’t mean you’re guaranteed to keep the conversation going. What happens if your contact goes silent? You can’t exactly send a “Coming in ice-cold, but hoping to help” email for a second time.”.

20 Creative Email Subject Lines That Restart Stalled Conversations

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