‘3 segmentation strategies to maximize profits’ – Marketing Land
Daniel Faggella says, “It’s no secret that email segmentation can increase the engagement rates of your messages. Nearly 40 percent of marketers who segment their lists saw better open rates, and 24 percent had increased deliverability and ROI on email marketing, according to eMarketer.
Your prospects and customers are not all the same. Some of them are looking to achieve a specific goal, while others are trying to overcome a particular obstacle.
A portion of your email list might purchase every one of your offers. On the contrary, some prospects will make their first purchase six months after they opted in to your list.
Despite purchase differences, your audience does have one thing in common: They want you to provide them with educational content that moves them closer to their end-state goals”.
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