Dan Steiner says, “Businesses put a lot of work into their websites, carefully choosing color and text to ensure maximum impact.

Unfortunately, the days of “brochure sites” are long gone. Today’s customers want something more when they visit a website, whether it’s instant access to the information they need or help with returning a product they’ve purchased.

No matter what needs your business’s website meets, if it doesn’t convert visitors to buyers, you’re missing the mark.

Whether your site inspires guests to visit your store or entices them to click through to look at your newest products, it’s important that it leads to action.

Here are a few ways you can turn your website into a conversion tool.

Make It Simple

Businesses sometimes get so caught up in conveying a specific message, they make their calls to action too complicated. New visitors to your website likely know very little about your product or service and may not even be sure they’re interested. The best calls-to-action are simple and straightforward, inviting customers to perform some action that will lead to some reward”.

Does Your Website Include a Call-to-Action? 4 Ways to Make It More Effective

Entrepreneur

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