Jonha Richman says, “Ads are the content producer’s and business owner’s best friend, but the Internet surfer’s and online consumer’s worst nightmare — well, at least for some people. You’ve seen ads on your favorite sites, as well as on your search engine results. People have mixed views about online ad placements; some users don’t mind having a couple of ads show up onscreen, but others hate that they ruin their user experience and browser performance. Ad blockers were invented for those who want their Internet experience to be free from advertisements.

However, not all ads are created equal.

There are the annoying pop-up ads that spam a Web page and usually link you to suspicious landing pages. Aside from being persistent, these ads ruin the online experience because they slow down your browser. On the other hand, there are legitimate targeted ads based on the website’s content or user’s profile and interests. Though viewed as less intrusive than spam pop-ups, some people have concerns about privacy because targeted ads access their browsing habits and personal information to bring them ads tailored to their interests”.

How Ad Blockers Benefit Both Consumers and Advertisers

Entrepreneur

Sharing is caring