Lindsay Kolowich says, “Backlinks (i.e., inbound links) are different from outbound links (links from your website to another website) and internal links (links from one website to another page on that same website). You can learn more about the differences between all three link types here.

The right backlinks can do two great things for your website:

– They can drive traffic to your website. If someone posts a backlink to your website on their website or blog, their readers might click on it — and you’ll benefit from that referral traffic. For example, many of you who clicked the link to Shah’s blog up there may not have visited his blog otherwise.
– They can help you rank higher in search. Backlinks tell search engines that your website is an authority on a certain subject — so the more backlinks you have from high quality, high authority sites, the better your website will rank in search engine results pages (SERPs).

A good inbound link comes from an authoritative website, and uses natural anchor text. Anchor text is simply the text copy that’s hyperlinked, like this. (The anchor text there is “like this.”) Natural anchor text means you’re not just hyperlinking keywords left and right. Google understands the context of a link, so more generic “learn more” and “click here” anchor text can be just as valuable as keyword-optimized anchor text”.

Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO

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