Marcus Taylor says, “Forms sit at one of the most critical points in your marketing funnel – the point at which a visitor can become a lead.

Because of this, forms have a disproportionate amount of influence on your marketing results.

When you double the conversion rate of your form, you double the effectiveness of every single traffic source, marketing channel, and campaign that relies on it.

And despite the importance forms have, we rarely give them the attention they deserve.

Below are five strategies you can use to take your forms to the next level.

1. Simplify your forms by reducing clicks-to-complete

When Microsoft released Windows Vista, fewer people shut down their PCs. Why?

It turns out that Microsoft updated its shutdown command from a button to a dropdown box. This trivial change meant that users now had to click three times to shut their computer down instead of once”.

Lead generation forms: Five uncommon strategies to increase conversion rates

MOZ

Sharing is caring