‘Quantitative marketing: You have enough data to improve performance. I promise.’ – Econsultancy
Evan Dunn says, “”We don’t have enough data.”
This is a common refrain from brands as they begin to ‘go digital’ and launch more campaigns, but hesitate to deploy comprehensive analytics.
Or it’s the line used to ward off assertions that advanced analytics could be the key to successful omnichannel marketing.
The thing is: there is always enough data to improve marketing performance.
Allow me to explain. There are many ways to improve marketing’s ability to accomplish its objectives.
Each of these analytical methods is at its best with first-party (internal) data, like the juicy stuff found in campaign measurement, but each can also benefit heavily from the application of third-party (external) data”.
Quantitative marketing: You have enough data to improve performance. I promise.
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