James Green says, “There are still a great many businesses that aren’t advertising online — or at least not diverting healthy budgets to it. In fact, one survey showed that small businesses are only spending 3 percent of their total ad budgets on Web ads.

I’ve talked to a lot of companies over the years and found some of them to be apprehensive about pay per click. They typically fall into one of six categories when it comes to how they feel about PPC.

If you or someone you know is leery about PPC, read on to find out if any of the following types resonate with you. Maybe you’ll uncover some new perspective that might change your mind.

Skeptic No. 1: The Popular Kid
If you’re this type of PPC skeptic, you’ve built your business on outbound marketing, face-to-face interactions and handshakes. Your business is typically in good condition — so good that you’re actually not looking for any other form of marketing or advertising”.

PPC skeptics: Are you one of these 6 types?

Marketing Land

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