Jami Oetting says, “Building a strong agency brand is how you get more referrals — the most important source of new business for any agency.

But this takes time and focused effort, which can be challenging for many agencies as working on the business is usually sidelined when client issues and projects pop up.
To make the most of your time and to help you track the things that actually matter when building a brand online, we’ve put together a list of some of the top tools for marketing your agency. Try them out to see how you can grow your agency’s visibility online.

12 Tools for Marketing & Monitoring Your Agency’s Brand
1) Monitor Backlinks

This tool helps you to stay up-to-date on mentions and links to your agency’s website. By connecting your Google Analytics account, you can learn when your site gains or loses a link and monitor and compare your keyword rankings compared to your competition. For each link, you can view the domain and page authority of the referring site, the amount of referral traffic from each link, and the social shares of that post”.

12 Tools for Marketing & Monitoring Your Agency’s Brand

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