Joanna Alter says, “User-generated content (UGC), like customer photos and reviews, increases engagement, encourages shoppers to convert into buyers and boosts word-of-mouth marketing. While there are many ways to display UGC throughout your site to create interest and provide shoppers with real information from real buyers, here are four of the most effective and attention-grabbing uses of UGC in ecommerce (and actionable tips on how to emulate their impact).

BOOM! Shows Real Products on Real People

BOOM! cosmetics company gives customers the option to submit original photos with their product reviews. When a shopper sees these user-generated photos of real people using the product they are considering, they can quickly tell whether it meets their expectations.

User-generated photos coupled with customer reviews effectively communicates a comprehensive customer experience that allows shoppers to connect on a personal level and imagine themselves using your product.”.

4 Attention-Grabbing Examples of User-Generated Content in Ecommerce

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