Ben Davis says, “Yesterday saw the latest development in Google’s search advertising product.

Shopping ads, or product listing ads (PLAs), are set to appear within Google image searches.

I asked for some initial thoughts from agency search practitioners. Here are a few things to look out for.

Expect a drop in organic traffic from image results

Of late, Google’s product changes in search have led SEOs to bemoan the erosion of natural listings, notably with more and larger ads appearing on mobile (three text ads at the top instead of two, and large format PLAs)”.

Google introduces Shopping Ads to image search: The expert view

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