Pete Pachal says, “Google CEO Sundar Pichai had good reason to be excited Wednesday. Pichai, who is probably most often described as “subdued,” was unusually energized as he emceed his team through a host of product announcements — several genuinely impressive.

He kicked things off with Google Home, the company’s answer to Amazon Echo. Then came Allo and Duo, a pair of messaging apps that look well poised to compete with the likes of WhatsApp and FaceTime. And Android Instant Apps — apps that download themselves directly from links — could change the face of mobile, ending the cold war between apps and the mobile web.

Underneath all the excitement, however, there’s a sense of fear.

It’s no coincidence that most of Google’s announcements directly compete with other products. Gadgets like the Echo and apps like Facebook Messenger aren’t just popular services, they’re changing the way we interact digitally. More to the point, they’re shifting our experiences away from searching the web and apps themselves, areas that Google dominates, not to mention generate most of its revenue”.

Google just revealed how it plans to win the post-search world

Mashable

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