Jeff Rajeck says, “Personalisation is becoming a key component of digital marketing strategy.

In a recent survey of marketers from Australia and New Zealand, nearly seven in ten (69%) said that over the next few years personalising customer interactions was ‘very important’ for their organisations.

But how do marketers elsewhere feel about personalisation? Are they as enthusiastic as those Down Under? What steps are they taking to make personalisation happen?

To find out the answer to these questions and more, Econsultancy invited dozens of client-side marketers in the Thai capital, Bangkok, to discuss CX at roundtable discussions in April of this year.

The roundtables covered three CX-related topics and were moderated by subject matter experts from Econsultancy and our event sponsor IBM”.

How are Thai marketers personalising the customer experience?

MOZ

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