James Agate says, “For the most part, articles on content promotion focus on launching new content.

Today I want to focus on getting the most out of (and in some cases, breathing new life into) existing content.

We frequently see clients that have a variety of content assets already. Where possible, I always advocate using what’s on hand over indiscriminately pumping out new content.

For the following exercise, we need to start by identifying the content assets; we’ll be looking for unloved and underloved assets.

Unloved = content that exists but nobody has even noticed it. It has very few links, social shares, and little to no traffic”.

Learn to Love Your Existing Content – 5 Ways to Get More Visibility

MOZ

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