‘To rebrand, or not to rebrand? That is the question’ – Econsultancy
Andrew Chrysostom says, “With Instagram redesigning its logo and Budweiser temporarily changing its name to America, now is a good time to look at the challenges that companies face when rebranding.
It can be a challenging decision to make as to whether a rebrand is right for your company. Timing, cost and brand recognition are all factors that come into play.
For established brands, whose logos were conceived in a non-digital age the challenge becomes even bigger”.
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