‘Video In Email: Including The Human Element’ – AWeber
Jason Moore says, “Video is a great way to deliver content, enabling you to both tell and show. It also allows you to add a more personal, human element to your brand in a way that the written word is not always able to (by literally showing people in the video).
So, what makes video so good? And how can you use it to add a human element to your brand? And how does email fit in to all of this? Well, let’s start off by looking at just how effective video is…
People love video
When TV first started to get popular decades ago, studio executive Darryl F. Zanuck said that it wouldn’t take off, claiming no one would spend their time “staring at a plywood box every night.” Fast-forward years later, and we can see he was wrong”.
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