Kristen Vanstrom says, “Take it from me, a fellow Millennial.

We’re not always easy to understand, let alone market to. What we like changes on a daily basis.

We can go from being avid Snapchatters to obsessive Periscopers in a matter of minutes.

With that said, as a marketing or business professional, it’s important for you to stay focused when marketing to my fellow Gen Y-ers.

Here are some tips to help give you a jump start.

1. Lifestyle Branding Goes a Long Way
You want to create an identity that solidifies purchasing behaviors. Studies show that Millennials actually associate their identity with what they buy. This is no surprise. Millennials look for personal relevance.

They want to know that the brands they associate with properly represent and enhance their lifestyle. But, if the shoe fits, Millennials will remain loyal to their brand of choice for a long time”.

Want to Reach a Millennial? Here Are 6 Must Follow Marketing Tips

Entrepreneur

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