‘Adding kinetic email to your email marketing strategy’ – Experian Marketing Forward
David Kepets says, “Pushing the envelope with kinetic email
Now is the time to push the envelope with email. Marketers have been apprehensive to test new ideas with email marketing but are intrigued by the possibilities kinetic email brings to the table.
So what is kinetic email? It’s the ability to include interactive and dynamic actions within an email that are executed in the code via HTML and CSS. “Interactive” is the key word here.
“Interactive” can be interpreted in a couple of ways:
1. Multiple taps or clicks: The user interacting with the content
2. Movement: Items moving within the email
The expectation with kinetic email is for the user to spend more time engaging with different areas of the email. These new enhancements go beyond the one tap and actually simulate a web experience with multiple taps all within the email”.
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