‘How to increase sales through broadcast messaging’ – Marketing Land
Daniel Faggella says, “Email marketing has been tested and proven to garner the highest return on investment of any medium on the web; however, building a responsive list of subscribers isn’t as simple as it sounds.
Gone are the days when everyone was infatuated with the concept of email and the phrase, “You’ve got mail” had you frantically checking your inbox. As the web continues to evolve, so has the general response rate for emails.
Creating compelling content that resonates with your target audience is of primary importance in today’s crowded email marketplace. Marketers need to take the initiative to promote content through social media channels and blogs.
Once you develop a relationship of trust with your audience, you can start converting your hard-earned visitors into actual leads”.
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